Website design requires many different techniques, skills, and disciplines in the inception, production, and maintenance of a website. The different areas of web design include web graphic design, interface design, authoring standardized code and proprietary software, user experience (UX) design, copywriting, and search engine optimization.
Usually a group of individuals will work in teams specializing in the important aspects of the design process. Some designers with years of experience will cover them all. The term web design is normally used to describe the design process relating to the front-end design of a website including writing mark up. The front-end of a site is the side we are used to seeing. Some call this the “client-side”.
Web design somewhat overlaps with web engineering, which falls under the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.
Web design itself is the process of creating websites. From webpage layout, content production, SEO and copywriting, and graphic design, having a fully functioning, secure and speedy website is very important to the success of a product, company or person.
Websites are created using a markup language called HTML, which stands for hypertext markup language. Web designers build webpages using HTML tags that define the content and metadata of each page. The layout and appearance of the elements within a webpage are typically defined using CSS, or cascading style sheets. Therefore, most websites include a combination of HTML and CSS that defines how each page will appear in a browser.
Some web designers prefer to hand code pages meaning they physically type HTML and CSS from scratch. Other designers use a “WYSIWYG” (what you see is what you get) editor like Adobe Dreamweaver. This type of editor provides a visual interface for designing the webpage layout and the software automatically generates the corresponding HTML and CSS code.
Another popular way to design websites is with a content management system like WordPress or Joomla. These services provide different website templates that can be used as a starting point for a new website. Webmasters can then add content and customize the layout using a web-based interface.
Web design takes a variable amount of time from start to finish. Responsive web design is another factor to consider when building a website. Responsive design means a site will be viewable and properly functioning on a variety of mediums including a laptop, desktop computer, tablet, or any mobile device.
Usability and user experience is a priority for designers and developers and responsive design allows for the flexibility to code beautiful websites without worrying about how it will look on each individual device. In short, web design is several disciplines coming together to create a destination for visitors, business, as well as search engines. Knowing how to accomplish all three properly is a task all its own.
We know that web design and development varies depending on the needs of a business or person. Because of this we offer several tiers and types of services.
Features clients request on a regular basis that may fit your needs:
New Website Design
For businesses just beginning to build out a solid web footprint with a professionally developed and implemented site. It is inevitable that a business website is working for the business. Most designed websites do not archive that goal. These sites allow you to get in front of anyone searching for you within your area, as well as anyone looking to learn more about your company prior to becoming a client.
Existing Website Redesign
For companies and businesses looking to revamp, upgrade, and start fresh. Some designers are great for that initial jump to become a topic of conversation, but just like your business your website needs to constantly be updated. Redesigns also ensure that your returning customers know you are ahead of the curve and always putting your best effort forward.
This means that regardless of device size, browser, or bandwidth your website should load perfectly and quickly for the visitor. Most businesses lose a bulk of their prospective clientele to sloppy, unresponsive websites not designed to view on anything other than a personal computer. Because a majority of web browsers are accessing your site from a mobile device, it’s of utmost importance that your site will fit their screen and function properly.
eCommerce Website Development
Integration and implementation of online stores enabling you to sell your products directly to your customers through the use of a beautiful user interface and a simple content management system so you can update your inventory the second it arrives. Make money immediately with your products or services from small online stores selling items to a niche community to large stores selling thousands of products. Our solution will fit your current needs and continue to expand with your inventory.
Online Discussion Forums
Address customer concerns or solutions with a constant open dialogue between your support staff and your visitors. This is a great way to have an expansive FAQ or quickly resolve issues occurring consistently. If you’re looking to forge a community around particular topics, online forums allow you to sustain relevant and recent information.
Advanced Online Form Development
Our website design includes “Contact Us” forms by default. We can also add additional forms to your site, assist in setting up a newsletter service form capability to your site or any feedback, calendar or event forms you need.
Advanced SEO and Social Media Marketing
The initial writing of web copy will be search engine friendly and we will integrate your social media icons and sites into your website. To get your site to a place in the SERP (Search Engine Results Page) that will more quickly convert searches into customers we will implement more advanced, extensive SEO strategies on a staggered and continuous basis. This means submitting sitemaps and new content to search engines like Google, Bing and Yahoo. We can also work with you to create social media assets that are properly sized and designed to achieve a cohesive strategy or social media campaign across multiple platforms.
Social Media Sharing Solutions
The most effective way to market your business is through your visitors and clients. Adding prominently social media sharing tools to your site will allow visitors to easily share your information, blog posts, photos, and videos to popular social media sites.
Content Editing and Development
You or your staff could be full of scribes, however, not everyone is ready or available to write clean, concise, and searchable content. Our professional copy editors can work with you to communicate effectively with your site visitors. We will also suggest any visual assets that will assist in telling your company’s story and offering.
Domain Registration and Web Hosting Services
Keeping your website secure is a priority most designers surpass when developing a site for a client. We’ll assist you in the registration of your domain name and setup hosting services to easily manage your site’s security and status.
Site Maintenance and Updates
Fresh content, managing your hosting and security, submitting changes to search engines and managing your social media is a full time job. Let us assist you at any time by retaining our services for on demand use. We’ve got the team, you’ve got to sell and convert extra and more Information
All of our services are listed throughout our site. Please check out our portfolio to get a sense for the caliber of our work and client base. For any services you are seeking, or any questions you may still have, feel free to reach out. We will answer as quickly as possible and find a solution to fit you, your budget and your business.
Our custom websites are built for an exceptional user experience that will get visitors exited about your company or cause. Allow us to make the commitment to you in a partnership that provides efficiency and a large team effort. Get a taste of ways you can unleash your business potential and expand your customer base quickly. The time is perfect now to seize this opportunity.