video-01Video production is the process of creating video by capturing moving images, simply stated. Of course video production is much more complex than this. After capturing the moving images a video producer will edit them to create a combination of proper segments and extractions that tell a story in real-time. With live-to-tape production, video is captured and broadcast – no editing necessary.
video-02In most cases the captured video will be recorded on electronic media such as video tape, hard disk, or solid state storage, but it might only be distributed electronically without being recorded. It is the equivalent of filmmaking, but with images recorded electronically instead of film stock.
Video production is the art and service of creating content and delivering a finished video product. This can include production of television programs, commercials, corporate videos, event videos, wedding videos and special-interest home videos.
video-03A video production can range in size from a family making home movies with a prosumer (a camera with professional functionality, but meant for consumers) camcorder, a one solo camera operator with a professional video camera in a single-camera setup (aka a “one-man band”), a videographer with a sound person, to a multiple-camera setup shoot in a television studio to a production truck requiring a whole television crew for an electronic field production (EFP) with a production company with set construction on the backlot of a movie studio.
video-04Styles of shooting include on a tripod for a locked-down shot; hand-held to attain a more jittery camera angle or looser shot, incorporating Dutch angle, Whip pan and whip zoom, on a jib that smoothly soars to varying heights, and with a Steadicam for smooth movement as the camera operator incorporates cinematic techniques moving through rooms.
video-05Video production can be used at sporting, school, stage, wedding, church, and similar events to provide recordings of the events. Event video productions range in distribution from a wedding video that is custom made for a bride and groom and their immediate family and friends, to a dance recital where dozens to hundreds of videos are sold to individual dancers. Event video production can also be used to broadcast events live to viewers at home such as a press conference or concert.
Lighting, location scouting, actors, budgets and scheduling are also part of the video production process that a team or production company provide for their clients. Video production is quite the endeavor, but done correctly and it can really make the event, movie or commercial a spectacular way to stand out from the crowd.