print-01In image-based design, designers develop images to represent ideas they want to communicate. Images can be incredibly powerful and compelling tools of communication, conveying not only information but also moods and emotions.
 
People respond to images based on their personalities, associations, and previous experience. Image-based design is employed when the designer determines that, in a particular case, a picture is indeed worth a thousand words.
 
print-02In some cases, designers rely on words to convey a message, but they use words differently from the ways writers do. This is called type-based design. What the words look like is just as important as their meaning. Hand lettering, typography, and the skill of understanding proper width and height is how a print designer brings art to words.
 
Designers are experts at presenting information in a visual form in print or on film, packaging, or signs. In the 21st century, this kind of print design has become increasingly popular. The natural lines and ability to blend art with words delivers a strong message from the moment you see it.
 
print-03Design elements such as images, shapes and color unify a piece of work. Print design enhances the speed and transfer of knowledge through visual messages, which means readability and legibility are important factors to take into consideration when selecting and creating a design.
 
Mostly used in corporate or business settings, print design is at the forefront of the selling process. Whether a product, idea or brand, the effectiveness of the visual communication brought forth by a design is imperative to sell or convince.
 
print-04This process is more commonly known as “branding” or “corporate identity”. When applying these ideas and products to the elements of a company such as a logo, color scheme, packaging and text, design allows for a cohesive message told through art, not words. Print design is applied differently in the entertainment industry. You see the use of design through the choice of decoration and scenery.
 
Other examples of design for entertainment purposes include novels, comic books, DVD covers, opening credits and closing credits in filmmaking, and programs and props on stage. You see these same elements on newscasts and all over every kind of media today. Point being, print design is everywhere you look.