industrial-01Industrial Design is defined as “the use of both applied art and applied science to improve the aesthetics, design, ergonomics, functionality, usability of a product, and also be used to improve the product’s marketability and even production.”
 
Industrial designers improve scalability, functionality of products before, during and after they hit the market. Industrial designers are engineers with visual creativity whom posses the technical skills to bring tangible items to fruition.
 
industrial-02Engineering focuses mostly on functionality or “Utility of Products” while industrial design focuses on making a great looking and easy to utilize product.
 
Unless you are in the field of industrial design or engineering it may be difficult to understand the process. Some of the well known and iconic examples of industrial design are the Royal Dutch Shell corporate logo, the original BP logo (in use until 2000), Schick electric razors, Electrolux refrigerators, short-wave radios, Le Creuset French ovens, and a complete line of modern furniture such as the Eames chair by Charles Eames.
 
industrial-03The advantages of industrial design are to distance your products from any others marketing to consumers in your field. People affiliate status and longevity of use with products and designs they are used to seeing. It builds trust around not only the item, but the brand and company.
 
The most recent developments in the world of industrial design recognizable products have been conceptualized and made by Sir Jon Ive of Apple Inc. Ive designed all of Macs recent releases such as the Mac mini, iPhone, iPad.
 
Businesses of all sizes rely on industrial designers to bring their ideas and products to the people who want, need, and must have them. For your next prototype, let our designers make it a reality.