illustrations-01You have your campaign slogan, brand assets, and mission statement down to a precise science. So, what’s next? What many companies, brands and businesses tend to forget is the power of compelling, original, informative, and sometimes outlandish creative materials crafted with the power of professional illustration.
Illustrations for marketing and branding come in a variety of forms, all of which help to solidify your company as a leader in your industry. Some illustrations are technical, such as a rendering of an upcoming urban oasis or expanded retail square footage. Another technique is “art illustrations”, which add the flare and spark to a product or brand’s story we see on billboards, printed materials, videos, etc.

Some popular techniques include:

  • Etching
  • Engraving
  • Intaglio
  • Linocut
  • Pen-and-Ink
  • Sumi-E
  • Woodcut

illustrations-02If you’ve checked the boxes and are wanting to move beyond illustration and design best practices, developing a custom font package and logo have been proven to greatly increase brand recognition and loyalty. Custom fonts can be designed utilizing samples already on file or from the ground up – never with a pre-existing template.
Visual content is worth one million words, and your ability to aesthetically stand out will be worth just as much to your business. The use of consistent and memorable visuals will add a more personable layer to your story and messaging, and will leave your customers understanding your value and dedication to an exceptional experience.